Copyright (c) 2013 LanaMc.H Kilnmar
Can you remember a time when you can contro the flow of info about yourself? Not long ago, the amount of information about you and how it could be located was totally within your control. This is not true any longer. There are a lot of different ways that other people can get information about you. This is tricky for people who work "regular" day jobs offline. For people who work online, however, it is even tougher. Nowadays, an errant blog post could mean the difference between making the sale and not making the sale.
So, what must you do? What is the plan? The key to remaining successful and ensuring that your reputation remains unblemished both online and off is to be as professional as possible at all times. Below are some hints to help you do that.
1. Make sure that every piece of writing you produce has the proper spelling and punctuation. Whether your writing is for your sales page or merely a brief email message does not matter. Spelling and punctuating properly matter very much. The last thing you need is for a prospective buyer to find something you've written and see that it is riddled with mistakes. It demonstrates that you do not know what is what.
2. Always respond to your online messages and calls. Keep your conversations and replies cordial, positive and polite. Try not to let an email message sit in your box for more than a day without responding to it. Do not leave voicemail messages unreturned. Always answer your phone by the third ring. These are little things but they will speak greatly about your commitment to your job.
3. Accept negative feedback politely and positively. There are always going to be trolls who want you to feel awful about yourself. All the same, there will be people who have valid complaints about your project and how it is presented. Take every last negative feedback or suggestion to heart and ask if you could truly make the improvements the person wants to see without it harming your business. Then, contact the person with the problem and inform him that you intend to fix it (if, indeed, you will actually fix it. If you won't, let him know that too). This proves that you value your prospective buyers, not just those who give you positive feedback.
4. Pay attention to your social media! It's super easy, while you are within the world of social media, to forget that you're not a typical user; that you are representing your business. The people you are talking to might be fine with a super informal tweet or Facebook message. If a person happens to come across the messages, though, he might believe that you're way too casual about your project.
5. Let the person you are shine as much as possible. There is no rule that says you need to conceal everything about who you are. The real fact is that possibly the best way to set yourself apart from the competition is to let your personality shine through. All the same, you're still trying to run a business so see to it that you keep your best face forward.
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