8 Big Differences Between PR And Advertising

Many business owners and managers see the need to reach out into the community to let others know about their products. When you have a new product that you want to promote, it's important to let others know about it. When people discuss gaining publicity for their company or services, they often think that advertising and public relations are the same. However, they are actually very different in many ways. While the goals may be the same, the way they work varies and thus, there can be varied results as well.

1. An advertisement is very clear and consumers know exactly what the intention is. They know that they are being enticed to buy into a product or service. With public relations, however, there are suggestions and endorsements. In other words, public relations are not as straightforward and abrasive as an advertisement.

2. Advertising requires a high level of creativity. Advertising campaigns work to catch the attention of people through special designs, logos, fonts and colors that will catch the eye of people. The job of PR is to put news about a service, product, person or company in a place where it can easily be viewed by potential consumers.

3. In advertising, a company pays for each ad. The date of the ad will be obvious as well as the intention of the ad. In the world of PR, news conferences, press releases and similar activities are scheduled to get free exposure from the media for the services and/or products of the company.

4. Advertising can be used over and over again in various places. PR, however, does not have any shelf life per se. Press releases, on the other hand, will only run one time.

5. Special events aren't covered as well by advertising, although they can help. In order for an event to be attended and to be successful, the media needs to be informed so that a wide range of people can be reached.

6. Those who work in advertising agencies usually work in an office where they collaborate with fellow workers to come up with ideas and produce results for clients. PR agents, on the other hand, work more directly with clients and also the media.

7. Various forms of mediums are used with advertising, as well as graphics, sketches, and fonts. Public relations mean working with people and their particular goals, interests and needs in promoting their product or agenda.

8. Last, but not least, advertising agents don't get involved in the lives of their clients. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.

Deciding which form of promoting you will do depends on your company and what you want and need. If you are looking for signs, banners and ads to attract people, you may just need an advertising agency. On the other hand, if you need an agency to cover for you, in both good and bad times, as well as stay in contact with the media to give you the publicity you need, you probably should hire a PR agency. They will assist you as you get your item into the hands of the public and give you the guidance to do it the right way.

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Be sure to check out our website at http://www.pragencieslondon.co.uk to find a PR agency that will work for you. Rather you are needing publicity for yourself, a product, an idea or a company, you will appreciate the special attention you will receive.

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