Tuesday, January 15, 2013

Five Strategies For Organizing Productive Fundraising Events

Organizing and holding a fundraiser may call for extra fees for charity organizations, but hosting these events is definitely important to improve interest about certain issues in society and to gather support to address these. Fundraising events can take many forms: they can be deluxe parties for VIP members of society, auctions involving high-priced items, city-wide marathons, or small-town events like a simple bake sale or carwash. Listed below are several tips to help organizers and charitable groups host a prosperous fundraising event:

Share your cause and goals. There are many charitable groups around the world, and each one supports a worthwhile cause. Because of the sheer number of groups and causes to help, it could become immensely difficult for groups to distinguish from one another and this can overwhelm people. As such, it's very important to clearly communicate what cause the group is supporting, the group's goals and just how these goals can be achieved.

Make use of your network. It's been said that there's power in numbers, and this is most evident in the example of fundraisers. The higher the number of people who attend your event, the better the income you can bring up for your cause. Fundraiser organizers should thus try to enlist the assistance of as many people as is possible. Involve members of the family, colleagues and any individual that would like to help.

Use the Internet and social media to increase the scope of your marketing efforts. The Internet is one of the best ways to reach out to many people not just in a local area but across the world. A website, Facebook page or Twitter feed can help groups get more exposure and consequently, more support for their efforts.

Create a targeted pitch for corporate sponsors. As opposed to utilizing a pre-made sponsorship proposition for all companies, produce customized messages that target each one specifically and explain how they can take advantage of the partnership. This shows that you value the services that they're going to offer and that you've taken time to look into the group, which is a good start to building a charitable partnership.

Offer new ways to help. To make it easier for supporters to offer financial help, offer multiple strategies to donate money, for example through ticket sales, depositing money in different accounts, electronic cash transfers, raffles, or auctions. Certainly, while raising funds is the objective of a fundraising event, it's equally important to offer other methods for individuals and corporations to show their support. For example, if the group is concerned with raising money for individuals who need employment help, give corporate partners the chance to offer recruitment help, training sessions, job opportunities and other non-financial assistance relevant to your cause.


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Share your cause and goals. There are plenty of charitable groups across the globe, and each one supports a good cause. Due to the sheer number of groups and causes to support, it may become immensely hard for groups to differentiate from one another and this can overwhelm people. To know more on how to help via Fundraising activities please visit http://www.tomorrows-people.org.uk/


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