Article marketing and press releases can be a fantastic way to spread the word about you and your services, and can really help establish you as an expert. But you don't want your content that you spend time writing to fall flat. There are ways that you can make your content really effective. Here's a few ways to get started:
Write to your ideal reader. If you're trying to be all things to all people, chances are your messages aren't targeted to a specific person and their needs. When you try to go too broad with your articles or press releases, there is less of a chance of someone actually being interested in what you're saying. It's far better to write your content with a specific person in mind - that way, it's like you're giving advice to one of your friends or clients, and you can be more "real" with your message. Really work on writing to that one specific ideal client or target, and you'll find your articles and releases will be much better.
Say something relevant. Once you have that ideal person that you're writing to, it will be much easier to give the information that will be meaningful to them. What are their challenges? What are your clients who are like that person asking you regularly? What's happening in your business that would be of interest to that person? This is all fodder for you to write about in your articles or in your releases. Imagine that you're giving targeted advice to that person's needs and you're letting them know about your new service or product offerings. These are all articles and releases waiting to happen - especially if they're written in a way that's relevant to that ideal client.
Streamline distribution. If you are currently submitting your content manually - sending articles and releases for distribution one at a time - you're probably spending a lot of time on this particular task. What a waste! Instead, use a tool like SubmitYourArticle to send your article to many distribution sites at once, and something like PRWeb to send out your releases. Of course, there may be other specialty websites that you want to submit to manually, but your goal is to streamline as much of the process as you possibly can.
Distributing articles and releases online can be an inexpensive and super-effective way to market your business. Personally, it's worked phenomenally well in generating new opportunities for me, and I strongly encourage virtually every entrepreneur and small businessperson I meet to give it a shot. Use some of the strategies above and hopefully you'll find this type of marketing to be as effective for you as it has been for me!
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Joshua Zerkel, Productivity Strategist, is a Certified Professional Organizer® and the founder of Custom Living Solutions, the San Francisco Bay Area's premier productivity and organizing consulting firm. Joshua specializes in helping busy entrepreneurs save time, be more productive and make more money by getting organized at home and at work. http://www.customlivingsolutions.com
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